Pestel Analysis
PESTEL Analysis PESTEL stands for "political, economic, social, technical, environmental, and legal" examination. It's a term used in marketing. PESTEL analysis is a technique or plan for doing situational analysis that is useful. PESTEL study aids in the detection of macro-environmental changes. It enables a company to track and react to changes in the macro environment, allowing it to outperform the competition. It assists a company in identifying the benefits and drawbacks of a business strategy. PESTEL analysis are explained as follows: Political: The term "political considerations" refers to the government's policies and interventions in the country's economy. Any country's marketing ...